Go Back
Learn

What Is DOG & Why Are People Excited About it?

Learn about the DOG•GO•TO•THE•MOON Runes token, why people are excited about it, and how you can purchase DOG.
What Is DOG & Why Are People Excited About it?

DOG•GO•TO•THE•MOON (DOG) has quickly become the top dog by market cap among Runes tokens and dog tokens across all chains since its April launch. 

This adorable, hoodie-wearing pup has stolen the hearts of many in the Runes ecosystem, with its market value soaring to nearly $1 billion in June. 

In this article, we’ll dive into DOG’s backstory, what it’s all about and why the Runes community is so hyped about this meme coin. We’ll also show you how to buy DOG using your Magic Eden Wallet.

What Is DOG•GO•TO•THE•MOON?

DOG•GO•TO•THE•MOON is a meme coin on Bitcoin powered by the Runes Protocol that became one of the most sought-after Bitcoin Runes tokens in the market. 

The X factor drawing people to DOG isn’t just its cute dog mascot—it’s its tokenomics. The team, inspired by Ordinals advocate Leonidas, distributed all 100 billion tokens to early Runes adopters, keeping none for themselves.

With the entire supply already out there, DOG can’t be minted anymore. So, if you want to get your paws on this token, your only option is to buy it on a platform like Magic Eden.

Background of DOG•GO•TO•THE•MOON (DOG)

DOG•GO•TO•THE•MOON exploded in popularity in April 2024 after 75,000 holders of Runestone Ordinals received an airdrop of 100 billion DOG tokens.

Runestone, a pre-Runes NFT project, used the Ordinals protocol to inscribe digital artifacts directly onto Bitcoin. 112,383 Runestones were airdropped to early Ordinals collectors with at least three inscriptions in their wallets before the snapshot. 

Anyone who received or purchased Runestone Ordinals and held them in their wallet before block 840,249 received an airdrop of 889,806 DOG runes tokens.

And that’s how DOG made its grand entrance—with a loud bark and a generous airdrop.

What’s DOG Building?

DOG•GO•TO•THE•MOON’s launch makes it one of the more intriguing projects in the Runes ecosystem, thanks to its decentralized and community-first approach.

Leonidas and the DOG community have been barking up a storm about the token on social media, making it arguably the most talked-about Runes token out there.

The team’s approach to marketing has been purely organic: no presale, no paid promo or any paid KOLs to help with token distribution. DOG even vowed not to pay for CEX listings or market makers as part of its organic growth strategy.

The project’s mission is to make Bitcoin fun, playful and give it a touch of community-driven organic growth, where the team doesn’t interfere with the token supply.

With a fully transparent, equitable and fair distribution, DOG is on its way to turning that vision into a reality.

DOG•GO•TO•THE•MOON (DOG) Historic Performance 

DOG•GO•TO•THE•MOON is fresh out of the meme coin oven, but its journey has been nothing short of a rollercoaster, complete with its share of highs and lows.

The token reached its all-time high on June 4, 2024, when the price reached $0.009774. This brought its market cap to almost $1 billion (or, more precisely, to $977 million), which is an impressive feat for a newly launched meme coin.

However, the token’s price hasn’t always followed an upwards trajectory. 

DOG reached a recent low on August 5, 2024, two months after its ATH, when the broader crypto market dropped. Its price touched a low of $0.001768 (market cap $176.8 million) but recovered relatively quickly and now sits at $0.003184 at the time of writing.

How to Trade DOG•GO•TO•THE•MOON (DOG)

Trading DOG•GO•TO•THE•MOON (DOG) is easy when you know where to start, and Magic Eden’s just the place for that.

How to Buy DOG on Magic Eden

Follow these steps to buy DOG tokens on Magic Eden:  

  • The first step is downloading Magic Eden Wallet. Click on ‘Download,’ follow the installation steps, set a secure password and you’ll have your own wallet with native Ordinals and Runes support in no time. 

    To connect your wallet, tap on ‘Runes’ at the top left of your dashboard and then click the ‘Connect Wallet’ button at the top right of the screen.
  • Choose Magic Eden Wallet after tapping ‘Connect.’
  • Next, sign the signature request with your wallet. 
  • Once your wallet is set up, you will have to fund it with BTC. If you already hold Bitcoin elsewhere, click on the ‘Receive’ option in the top right part of the wallet’s interface. This will give you the address you will need to enter into the prompt within your other wallet.
  • If you need to buy BTC directly using Magic Eden’s fiat-to-crypto on-ramp, click on the ‘Buy’ button and enter the amount you want to buy.
  • You can choose whether you want to enter it in BTC or USD. Its integration with MoonPay even lets you use your debit card to buy BTC.
  • Your next step is finding DOG in the list on the Runes marketplace.
  • Next, find offers with the lot amounts you want to purchase (or combine several lots) at a price level you feel comfortable with. 
  • Click on them and Magic Eden will show the amount you have to pay in BTC and USD, plus the network fee associated with the purchase.
  • Click on ‘Buy’ to initiate the buying process. You will be the proud owner of DOG tokens as soon as the transaction is confirmed by the Bitcoin network. 

How to Split and Sell Your DOG Runes

To sell DOG tokens, you will have to split your holdings into lots unless you want to sell all your tokens at once. 

To split your DOG tokens, go to your Runes Portfolio, select DOG and click the ‘Split’ button. You will then be asked the amount you would like to split. Once you’ve decided the lot size you want to go with, click ‘Split Runes’ and wait for the transaction to be confirmed by the network. 

You can then list your DOG lots on Magic Eden for sale at a price you’re happy to sell at. As soon as someone snaps up your tokens, you will receive BTC in your connected wallet when the transaction is confirmed by the network. 

And that’s it! That’s how easy it is to trade DOG on Magic Eden. 

Final Barks

DOG•GO•TO•THE•MOON has established itself as a prolific project in the Runes ecosystem. Its approach to community, decentralization and fairness shows commitment to building the meme coin ecosystem on Bitcoin. 

Finally, its high supply of 100 billion tokens, all of which are in circulation, ensures that anyone who wants to own the token can buy some from previous holders.

Download Magic Eden Wallet to securely store, manage, buy and sell DOG in one place.

The information provided on this website is provided for general educational purposes only and is in no way financial or investment advice. Certain information may have also been provided to us or prepared by third parties; these materials are provided for convenience and are not an endorsement by Magic Eden. Magic Eden is not liable for any errors, changes or amendments to such information, including any actions taken in reliance on such information.

See more

Solana vs. Ethereum: How Do They Compare in 2025?

Solana vs. Ethereum: How Do They Compare in 2025?

Learn how Solana and Ethereum compare, what their biggest differences are, how they are used, if Solana is the Ethereum killer, and where to trade their tokens.
No items found.
July 2, 2025
What Is Solana DeFi? Guide to Decentralized Finance on Solana

What Is Solana DeFi? Guide to Decentralized Finance on Solana

Explore Solana DeFi in this beginner’s guide that covers everything from how to get started to what you can do in the DeFi ecosystem on Solana.
No items found.
July 2, 2025
What Are NFT Aggregators? A Complete Beginner’s Guide

What Are NFT Aggregators? A Complete Beginner’s Guide

Learn about NFT aggregators, how they work and how they collate NFTs from multiple NFT marketplaces on one single platform, just like Magic Eden does.
No items found.
July 2, 2025